PiNTú -
the pure power of tea
the pure power of tea
CLIENT: Personal Project (Bachelor Thesis)
YEAR: 2021
YEAR: 2021
ROLE: Concept Development, Art Direction, Corporate Design, Product Design, Direction, DoP, Editing, Color Grading, Pre-Production
"PINTÚ" is a fictional iced tea brand I developed for my bachelor thesis, aiming to combine natural energy and refreshing taste by blending black tea with fruit tea. I created a corporate design, product design and a commercial for the brand and it's product, which stands out with its practical and pocket-sized design.
let´s shoot an ad!
To highlight the product’s USP, its pocket-sized design, I created a 30-second commercial showcasing its portability and practicality for travel and daily use.
small, just like a notebook.
The design features a slim, flat bottle that fits easily into a back pocket. The swoosh reflects the drink's energy while providing a clear view of the fill level inside.
Your healthy source of caffeine.
A target group and competitor analysis indicated that a highly portable bottle, combined with a healthy alternative to traditional energy drinks, has strong market potential. To promote this product, a website was created to share information about its benefits.