bayerischer rundfunk -
Bavaria spells itself with BR

CLIENT: Bayerischer Rundfunk
YEAR: 2024
ROLE: Concept, DoP, Editing, Color Grading, Pre-Production

Bayerischer Rundfunk is celebrating its 75th anniversary. Therefore this campaign not only highlights this special occasion, but also shines a spotlight on the employees, those dedicated people who often work behind the scenes and without whom none of this would be possible.

Winner of the eyes and ears award 2024.​​​​​​​
BR and Bavaria – more closely connected than one might think​​​​​​​​​​​​​​
The slogan “Bavaria spells itself with BR” sums up BR's sense of home and self-image. Bayerischer Rundfunk shapes Bavaria.
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